International Journal of Social Science Research (IJSSR)

Factors Affecting Online Shopping Behavior: An Empirical Study of Rural Area in Bilaspur, Himachal Pradesh With Reference to Flipkart

Online shopping is a platform that enables people to purchase goods and services via the internet. It allows customers to buy products directly from sellers through websites or mobile applications, making the shopping experience more convenient and accessible. This mode of shopping is also known as e-shopping.The internet has simplified and revolutionized modern life by facilitating online business and trade, making transactions faster and more efficient. It provides new opportunities for remote business operations, with websites becoming the cornerstone of e-commerce by showcasing products and services. The internet also brings together competitors and consumers in one digital marketplace, creating new avenues for promoting and advertising goods and services.The growing number of internet users in India presents a promising future for online shopping. As one of the latest trends in the Indian market, online shopping has significantly influenced consumer behavior.This study is empirical in nature, with primary data collected through a structured questionnaire. A sample size of 120 respondents from rural area Bilaspur district, Himachal Pradesh, was selected using judgment and convenience sampling methods. Our research aims to identify the key factors influencing consumer shopping behavior on Flip kart.