International Journal of Social Science Research (IJSSR)

Challenges in Promoting Rural Tourism in India

Rural tourism in India holds immense potential to foster sustainable development, preserve cultural heritage, and bridge the rural-urban economic divide. With its vast landscapes, diverse cultures, and unique traditions, rural India is an untapped resource for tourism. However, despite its advantages, the promotion of rural tourism faces numerous challenges that hinder its growth and sustainability. This paper explores the key obstacles to rural tourism development, focusing on issues such as inadequate infrastructure, limited awareness and marketing, cultural and language barriers, and the lack of community involvement. Additionally, environmental concerns and regulatory challenges further complicate efforts to integrate rural regions into the tourism economy. Through a comprehensive review of literature and analysis of case studies, this research highlights how these challenges impede rural tourism's contribution to economic growth and cultural preservation. The paper also examines successful global models of rural tourism and their applicability in the Indian context, emphasizing the role of technology, digital marketing, and sustainable practices. Policy recommendations are proposed to address these challenges, including the need for improved infrastructure, enhanced community engagement, government support, and eco-friendly practices.